As an entrepreneur, you are not creating a product, you are a creator inventing the future.

George Elerick
3 min readMay 25, 2018

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If you have a start up, and all you’re doing is simply regurgitating what is already on the market, then you should quit now. The very nature of an entrepreneur is someone who is strategically harnessing their own internal godlike capabilities and creating something out of nothing.

But most people can do this, so then you have to find out where there is a lack within society, and find how your passion lines up with that negative space which is inhabited with positive potential.

Some of this, is also the reality that we need to deal with the internal conditioning that we have received since our childhood, that tells us we are not good enough, that someone else is already created what we have thought of, that the world doesn’t need what we have.

A lack of creativity is all about the fear of failure, it’s not that no one has the gift of creativity, it’s that many have listened to the voices in their head saying that they’re not good enough.

In this sense, creativity is a form of overcoming the fear of failure. Also, it’s important to realize that those we lift up in history as templates usually failed horribly at one time or another. The easiest and most used example is Thomas Edison; but, for me the key isn’t their mistakes, it’s that they didn’t over identify with them to the point of immobilization.

If anything it fueled their passion more, as if they knew that one more “no”, was that much closer to a yes. Cliche? Sure, but true nonetheless. It’s about the tenacity of vision and consistency. These two are key to keep going, assertively holding to the vision, no matter the weight of adversity.

Name some of your struggles and then arduously lose sleep on finding how to overcome them. Be your own inspirational quote. Perspective is everything.

The future doesn’t wait for you to get your shit together. It waits for no one. se creativity and fear together to push through to making your dreams reality. Rather than seeing fear of failure as your enemy, use it to drive you deeper into ideation, into creating the future now. Empower yourself with fear.

I know it sounds wacky and counterintuitive, but without the fear of failure to push us, we would have no reason to be passionate. So, be passionate, embrace that you are creator, and that being a creator means that failure is part of your artisanal toolbox. And that you makes you pretty badass! Live in that reality. You are a creator, act like it.

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George Elerick
George Elerick

Written by George Elerick

George Elerick is a behavioral experimentalist, activist, comedian and keynote speaker.

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